04/10/2012Breakfast-conference on Marriott's European strategy

At Hotel Renaissance Le Parc Trocadéro,

55 avenue Raymond Poincaré - 75016 Paris

Metro: Trocadéro,Victor Hugo or Boissières

Marriott counts over 3,500 hotels around the world ranging from the luxury to the moderate tier.  Arielle will introduce Marriott and its brands and will continue into more detail about the Company’s European strategy.  While Marriott has been present in Europe for several decades, we shall find out more about how it plans to boost its presence in the overall mature markets of the Continent, and what targets they wish to achieve.  Weshall also learn how one of the world’s leading hospitality companies overcomes some of the challenges associated with managing global brands, using the Courtyard brand as a “mini-case study.”

This is the first time the HEC Tourism Committee has been able to organize a conference with a prominent speaker from an US-based international hotel group, so we are very much looking forward to this "première" : be sure not to miss it !

Arielle Quick, a Franco-American graduate of Georgetown University and of HEC Paris, has focused her career at Marriott for 12 years.  She started in Marriott’s Strategic Planning team and ultimately became head of the Company’s internal consulting practice at the US Headquarters in Bethesda Maryland.

As part of Marriott’s efforts to globalize and grow in Europe, Arielle was appointed to her current position in London two years ago as Vice-President of Europe Planning and Transformation where she oversees the Continent’s largeand strategic initiatives.

Hoping that many of you will come to this really international event !